Hydrophil has created two new toothpastes for health conscious people:
We are expanding our oral care range with two new Complete Protect Toothpastes. Above all, they are designed to meet growing consumer demand for healthier, effective, and sustainable everyday dental care.
Furthermore, both products replace the previous Mint Toothpaste in our assortment with no change in pricing. This ensures a smooth transition for our lovely trade partners.
What’s New?
The former Mint Toothpaste ids now discontinued and replaced by:
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Complete Protect Toothpaste with Fluoride
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Complete Protect Toothpaste no Fluoride
Both variants offer upgraded formulations, clearer consumer benefits, and stronger positioning in the fast-growing natural oral care segment. Furthermore, both Complete Protect Toothpastes by Hydrophil share the same strong values:
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Certified natural cosmetics
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Vegan
- Free from Parabens, Silicones. PEGs and Phthalates
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Made in Germany
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Tube made from at least 43% recycled material
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85% recyclable packaging
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10% of profits donated to water projects via Viva con Agua e.V.
Pricing
In addition, we really wanted to keep the same pricing structure for you. Below are the new (and old) prices:
RRP £ 5.90 with a trade price of £42.48 for a pack of 12 toothpastes.
The Complete Protect Toothpaste range is a healthier, more transparent choice thanthe previous mint toothpaste delivering more value to consumers while keeping conditions stable for trade partners.
And also, did you know?
Hydrophil is donating!
10% of profits donated to water projects via Viva con Agua e.V.
About Hydrophil
Hydrophil stands for sustainability. Many years ago, they started off by creating products which need less water throughout the entire production process. Initially, they put their focus products for everyday hygiene. Founded by three friends passionate about environmental impact and clean water access, the brand’s mission is to create products that use and pollute as little water as possible, rely on natural and renewable materials, and support fair labour practices throughout the supply chain. Above all, Hydrophil’s products are vegan, cruelty-free, and water-neutral, produced without unnecessary chemicals and with 10 % of profits donated to water-related projects by Viva con Agua e.V. This makes the brand especially relevant in today’s market where consumers increasingly value transparency, sustainability, and social responsibility.
Trade account
If you do not have a trade account with us yet, please register your interest here.